Equinox
Junior Graphic Designer, Jun 2019 - Jan 2020
I started out as a Creative Marketing Intern, quickly working my way to the level of Junior Graphic Designer. In this role, I collaborated on brand strategy & art direction from inception to execution on seasonal promotions. I also worked with copywriters and art directors to create marketing deliverables, including: emails, mobile & desktop webpages, mobile app assets, apparel designs, and posters. I worked with several brands under Equinox’s umbrella such as Equinox Sports Club, E by Equinox, Project by Equinox, Equinox Hotels, Pure Yoga, and Precision Run. Below are just a few samples of my work.
September Promo 2019
I worked with art directors, copywriters and marketing leads to develop this concept for Equinox’s September 2019 sale. Pulling images from the brand’s robust library of photography, I helped create these emails, direct mailers, and other assets for various print & digital media. Click the thumbnail to view the full deck.
September Sale 2019—Original Concept
Before creating the promo deck above, I was tasked with concepting a campaign with whatever tools we had, so I worked with copywriters and art directors to create this moodboard. Because of time constraints, this concept never came to fruition, but it is one of my favorite works, and it was highly regarded by the creative directors. Click the thumbnail to view the full deck.
Precision Run Instagram Story brand identity
For Precision Run content, I worked with an art director to weave interview footage together for the brand’s Instagram. We used this video to create a basic template of the colors, font size & placement for future content. Click the thumbnail to see the full video.
Body Lab Landing Page
One of the first design tasks I received at Equinox was to redesign the Body lab landing page. In order to keep a low file size, I opted to not insert gifs into this pdf proof. Click the thumbnail to view the full landing page for mobile and desktop.
More work for Equinox
